Media Analysis and Public Relations Measurement

Universal provides a full line of media analysis tools. Whether taken on an ongoing basis, or just certain periods throughout your product or service cycle, Universal delivers the quantitative and qualitative results that justify your efforts.

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Unlike simple circulation or ad values, comprehensive media analysis shows you detailed results of your efforts. Our collaboaration with a leading university allowed us to develop what is considered to be the most valid PR measurment methodology in the United States. Our comprehensive approach for analyzing all the medi hits you want (Print-Broadcast-Web-Social Media) allows us to present the entire information sphere, not just the average 30% that online monitoring services track.

Capturing both the qualitative and quantitative elements of media exposure has never been easy, nor an exact science. However, through Universal's Media Analysis service we can show what your unpaid media means in terms of impact, value, tone, focus, and a variety of other user defined parameters. We ensure your public relations analysis is customized to your needs.

Rather than combine our analysis with our other services, thereby forcing our clients to subscribe to a higher priced "package", we price our Media Analysis as a separate service. Those who need it can subscribe, those who don't need it can save money. In the end our job is to deliver exactly the services you need...it's that simple.

Standard Rate: $75/month plus $1.50/analyzed story (print, broadcast, web, social media, blogs)

Universal Information Services, Inc.

1623 Farnam St, Suite 600

Omaha, NE 68102

(402) 342-3178

(402) 342-3927 fax

news@universal-info.com

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